TURKEY’S TOURISM BOOM: A SUCCESS STORY AT A CROSSROADS
Turkey has risen to become one of the world’s top tourism destinations, welcoming over 56 million international visitors in 2023. Its appeal lies in a rare combination of sun-soaked beaches, rich cultural heritage, world-class cuisine, and warm hospitality—all easily accessible from Europe, Asia, the Middle East, and Africa. But as prices surge and market dynamics shift, industry insiders warn the sector may be heading toward a critical inflection point.