KONUKSEVERLİK
Here at the tail end of the tourist season, the word of the week writes itself: konukseverlik, hospitality, or, in its Ottoman-tinted oldspeak, misafirperverlik. Every guidebook swears Turks are preternaturally welcoming; the national branding machine isn’t shy about it either. Yet while “hospitality” is the country’s trusty calling card, the numbers are more than brochure copy. Turkey received 23.6 million foreign visitors in the first half of 2025, marking an increase of 15.9% year-on-year, as tourism revenues hit a record $24.6 billion. By July, official arrivals had topped 31.2 million, the second-highest January–July tally on record.